We have so many womens shoes on the market we can be spoilt for choice.  Or often we just can't find the shoes we are looking for but see a must-have pair of fashion shoes that will go with nothing in our wardrobe!  And of course these are the shoes we'll buy, and then we must go online again tomorrow to search for the shoes we do need!  Love them or hate them we all need shoes.  People say we look for three main things when we are shopping for womens shoes. Quality, price and comfort.
Shoe Quality
We associate designer shoes with quality. The world of womens shoes is competitive.   There are thousands of budding wannabe designers all over the world aspiring to becoming the next Jimmy Choo.  Find a manufacturer who will give you the quality you want at the price you want to pay. Clarks, Startrite, crocs, Lotus, Firetrap, Hush Puppies, Lelli Kelly, Fly and Ugg all manufacture shoes for women.  You may find quality and comfort vary from ladies shoes, mens shoes and childrens shoes even within the same manufacturer.  So if your spouse or child wants a pair of shoes, make sure the quality is still the same as your womens shoes.  Happily, most manufacturers set a standard and will work to it.
Price
If you're attending a single function and you're thinking of buying a new pair of designer shoes then have a look at the outlet stores.  There are plenty of online stores who sell designer womens shoes at knock down prices.   You can often find discount vouchers online to use at online shoe stores.
Comfort
Does this occasion call for comfort shoes or knock em dead gorgeous shoes?  You can often buy a pair of shoes that double up and look good at the office party and also at a casual dinner.  But these will not be as comfortable as your regular womens work shoes.
Sports shoes are usually comfortable.  They have to be!  If you are playing tennis for a few hours or are running a marathon, then you must have shoes that are comfortable.

I think  for a young runner nothing is more important than a quality shoe...and one that fits his/her foot pattern. I like to see them go to Haddonfield running company and or fleet feet to have a real runner ( not a salesperson) fit shoes to their feet.